The main strengths of HealthMark are as follows:

-	Owner has exceptional credentials and excellent reputation in fitness industry.
	
-	HealthMark boasts solid experience in personal training (12 years alone for the founder and training experience of 42 years for all the trainers combined).
	
-	HealthMark takes an integrated approach to long-term fitness and overall health including diet, exercise, injury prevention, and whole body health.
	
-	HealthMark focuses on health and fitness safety and has an excellent safety record.
	
-	HealthMark does not have a physical fitness facility, therefore, this virtual company organization provides for a very low cost structure for operations of the business.
	
-	Employees are loyal to HealthMark and the personal trainer turnover rate is relatively low.
	
-	HealthMark can offer a win-win situation for corporate sites (a value added service for the corporation and a new market segment for HealthMark).